We’ll explore all that in this Amazon Seller Central guide. So you must familiarize yourself with its features and tools as you embark on your seller journey. Through this platform, you manage all aspects of your business. Seller Central goes hand-in-hand with selling on amazon. Seller Central allows sellers to run an online storefront without having to design and maintain an eCommerce website, and process payments and returns. Using the Amazon Seller Account Central dashboard, you can add products, manage inventory, advertise products, track performance, and so on. Meanwhile, Seller central is the place for the third-party sellers who sell to AMZ’s customers. This is different from Vendor Central, through which first-party sellers sell to AMZ directly. The Amazon vendor portal is where third-party vendors that sell to AMZ directly access their dashboard. Amazon Seller Central Guide: Getting StartedĪmazon Seller Central is the online platform on which third-party sellers sell goods to customers directly.Amazon Seller Central Guide: Creating Your Account.
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